South Dakota Launches “Ability for Hire” Campaign.
The campaign includes many different communication avenues, but initiated the AbilityForHire.com website first to provide opportunities to not only learn about the benefits of hiring people with disabilities, but to “share the word” with bosses or friends through the availability of customized messaging. DHS will also be doing additional targeted outreach through TV, radio, informative videos, employer/employee testimonials, and printed materials.
“The timing of the launch is excellent,” said Division of Rehabilitation Services Director Eric Weiss, whose division helped develop the campaign. “Not only are we just off the heels of the 25th anniversary of the landmark Americans with Disabilities Act, but Gov. Dennis Daugaard issued a column Friday about the importance of being an ‘employment first state,’ which means making employment the first priority and preferred outcome for South Dakotans with disabilities.
FMI: Read the press release here: http://dhs.sd.gov/NewsandAnnouncements/AFH_campaign.html.
Read South Dakota Governor’s column here: http://news.sd.gov/newsitem.aspx?id=18107